資料彙整   /  概念  /  結構主義相關資料:Elements of An Ad.
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提供者:Provider: Kate Liu / 劉紀雯
            

Elements of An Ad.


1. the copy
2. the visual image--with the copy, it implies a story
3. supplementary --color, design ==  where the product, the words are placed
  • color,
  • size and position,
  • texture
  • celebrity endorsement
Critical Theory & Practice: A Coursebook (p. 81)
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