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Semiotics
Provider: Kate Liu / 劉紀雯
three kinds of signs: icon, index, symbol
encoding and decoding in popular culture:
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programme as meaningful discourse |
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/ encoding meaning structure 1 |
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\ encoding meaning structure 2 |
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| / frameworks of knowledge ............................. |
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\ frameworks of knowledge ............................ |
| relations of production ............................ |
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relations of production ............................ |
| technical infrastructure |
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technical infrastructure
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''"meaning structure 1" and "meaning structure 2" may not be the same. ...The codes of encoding and decoding may not be perfectly the symmetrical. The degrees of symmetry--that is, the degrees of ''understanding'' and ''misunderstanding'' in the communicative exchange--depend on the degrees of symmetry/asymmetry established between the positions of the ...encoder-producer and decoder-receiver.'' (S. Hall "encoding, decoding")
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