資料彙整   /  概念  /  性別研究主要概念:9.Images of Women on Ads
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提供者:Anita Chien, Ellen Chen, Michelle Chang, and Sophie Ko (student presentation)
            
Images of Women on the Ads

 

Perfume Ads for Women or Lovers
Watch and Jewelry Ads for Women
Other Ads for Women
Ads for Men
Ads for Both Sexes
Other perfume ads

    Perfume Ads for Women or Lovers 

 
  What does the woman symbolize?
Read the words onthe larger version for 
the symbolic meanings added to the woman and the colors.
   Is she an active modern woman?
Pay attention to the spatial arrangement of this ad.  Larger
 
 Are these two women, or a man and a woman? 

How is the woman in the lower part positioned? 

How is the perfume positioned? 

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How is the leg on the front used?

  Other perfume ads

 

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Watch and Jewelry Ads for Women 

 

How are the women''s bodies used in these two ads? Larger: Left,& Right

 

 
  Why is the woman veiled? 
Is she escaping from or running toward something?
 
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How is the sign of the gold jewelry foregrounded in this ad?  Why does it use the book as a frame?

  Other watch ads

 
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鐵達時 --王傑 (89年)
不在乎天長地久,只在乎....
-->download
鐵達時 -- 周潤發 (94年)
不在乎天長地久,只在乎....

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Other Ads for Women 

 

 

How are the man and the woman set in contrast?  Larger: Left, & Right

 
How is the woman distinguished from the men around her? 

What is the center of this ad?
How do we get to switch our attention 
from the woman to the commodity?

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The caption sells bra suitable for women of all sizes.  Is this an "every woman"?   What type of woman is she?  How is she different from the woman in NINE WEST?  
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How is the sense of feminine independence constructed?  Why is it illusive?

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Ads for Men

 

The curve of the woman''s body is set as a parallel to the grass field in the wind.  But is the woman''s body necessary here in this ad? 
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  How is the woman''s body used? 
Her spine?  Her position?
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Ads for Both Sexes

 

How are the women''s bodies used in these two ads? Larger: Left, & Right

 

 
How are the women on these two ads presented? The caption on the first ad is: "Distraction," and on the second "Jackpot." What main ideas of the liquor the women help to convey? Larger  

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