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資料彙整 / 概念 / 性別研究主要概念:9.Images of Women on Ads

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提供者：Anita Chien, Ellen Chen, Michelle Chang, and Sophie Ko (student presentation)

Images of Women on the Ads

Perfume Ads for Women or Lovers

What does the woman symbolize?
Read the words onthe larger version for
the symbolic meanings added to the woman and the colors.

Is she an active modern woman?
Pay attention to the spatial arrangement of this ad. Larger

Are these two women, or a man and a woman?

How is the woman in the lower part positioned?

How is the perfume positioned?

How is the leg on the front used?

Watch and Jewelry Ads for Women


How are the women''s bodies used in these two ads? Larger: Left,& Right
		Why is the woman veiled? Is she escaping from or running toward something?
	Larger
	How is the sign of the gold jewelry foregrounded in this ad? Why does it use the book as a frame? Other watch ads
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Other Ads for Women


How are the man and the woman set in contrast? Larger: Left, & Right
		How is the woman distinguished from the men around her? What is the center of this ad? How do we get to switch our attention from the woman to the commodity?
Larger
	The caption sells bra suitable for women of all sizes. Is this an "every woman"? What type of woman is she? How is she different from the woman in NINE WEST?
Larger
		How is the sense of feminine independence constructed? Why is it illusive?
Larger

Ads for Men

	The curve of the woman''s body is set as a parallel to the grass field in the wind. But is the woman''s body necessary here in this ad? Larger
		How is the woman''s body used? Her spine? Her position?
Larger

Ads for Both Sexes


How are the women''s bodies used in these two ads? Larger: Left, & Right

Larger	How are the women on these two ads presented? The caption on the first ad is: "Distraction," and on the second "Jackpot." What main ideas of the liquor the women help to convey? Larger