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Encoding, Decoding
理論家 Theorists  /  Stuart  Hall  史都華.霍爾

Stuart Hall "Encoding/Decoding"


encoding and decoding in popular culture:
 

 
         /
programme as 
meaningful discourse
 
 
      /
/
encoding
meaning structure 1
 
\
encoding
meaning structure 2
/
frameworks of 
knowledge
.............................
 
 
 
 \
frameworks of 
knowledge
............................
relations of production
............................
 
 
 
relations of production
............................
technical infrastructure
 
 
 
technical infrastructure

 

 

'"meaning structure 1" and "meaning structure 2" may not be the same.  ...The codes of encoding and decoding may not be perfectly the symmetrical.  The degrees of symmetry--that is, the degrees of 'understanding' and 'misunderstanding' in the communicative exchange--depend on the degrees of symmetry/asymmetry established  between the positions of the ...encoder-producer and decoder-receiver.'  (S. Hall "encoding, decoding")

 
 
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