Jean
Baudrillard: "The Ecstasy of Communication"
in The Anti-aesthetics
Provider:
Liu Wanli
1998/10/22
- Thesis:
There is no longer any system of objects,
for this is the era of obscene and ecstasy of communication.
- Background:
The first book of Baudrillard, le
Systeme des objects, contains a critique of the object as obvious
fact, substance, reality, use value. In this critique two principal
logics interfered with each other:
a phantasmatic logic that referred
principally to psychoanalysis; and a differential social logic
by referring to sociology. Behind these
logics, it is a sacrificial logic of consumption, gift expenditure,
potlatch, and the accursed portion.
¡@
- Scene:
This was the era of the discovery and
exploration of daily life, this other scene emerging in the shadow
of the historic scene, with the former receiving more and more symbolic
investment as the latter was politically disinvested.
Today the scene and mirror no longer
exist; instead, there is a screen and network. In the place of the
reflexive transcendence of mirror and scene, there is a nonreflecting
surface¡Xthe smooth operational surface of communication.
- the characteristic of our era:
- the proteinic era of networks,
the narcissistic and protean era of connections
¡÷¡÷our own body and the whole surrounding universe become
a control screen
- Roland Barthes indicated this in regard
to the automobile: little by little a logic of "driving"
has replaced a very subjective logic of possession and projection.
But instead a tactic of potentialities linked to usage.(cg., the example
of Japanese car)
- Private "telematics":
each person sees himself at the controls of a hypothetical machine,
isolated in a position of perfect and remote sovereignty, at an infinite
distance from his universe of origin.
- "hyperrealism of simulation":
the elevation of the domestic universe to a spatial power, to a spatial
metaphor, with the satellitization of the two-room-kitchen-and-bath
put into orbit in the last lunar module.
¡÷¡÷The very quotidian nature of the terrestrial
habitat hypostasized in space means the end of metaphysics.
What was projected psychologically and mentally, as metal or metaphorical
scene, is henceforth projected into reality, without any metaphor
at all, into an absolute space which is also that of simulation.
- Simulator of leisure or of vacations
in the home¡Xlike flight simulators for airplane pilots--become conceivable.
- The decisive mutations of objects and
of the environment in the modern ear, have come from an irreversible
tendency towards three things:
an ever greater formal and operational
abstraction of elements and functions and their homogenization in
a single virtual process of functionalization,
the displacement of bodily movements
and efforts into electric or electronic, commands.
the miniaturization, in time and space,
of processes whose real scene is that of infinitesimal memory and
the screen with which they are equipped.
- The body, landscape, time all progressively
disappear as scenes. And the same for public space.
¡÷¡÷Advertising in its new version invades everything, as public
space disappears.
¡÷¡÷It is the same for private space.
Now this opposition (public/ private) is effaced in a sort of obscenity
where the most intimate processes of our life become the virtual
feeding ground of the media.
- The relationship of private space and
alienation: the Other exists, and that otherness can fool you for
the better or the worse. (* cg. Kafka's novels)
¡@
- obscenity: All secrets, spaces
and scenes abolished in a single dimension of information.
Obscenity begins precisely when there is no more spectacle,
no more scene, when all becomes transparence and immediate visibility,
when everything is exposed to the harsh and inexorable light of information
and communication.
¡÷¡÷We live in the ecstasy of communication.
And this ecstasy is obscene. The obscene puts an end to every representation.
¡÷¡÷There is a whole pornography of information
and communication of circuits and network.
- Marx set forth and denounced the obscenity
of the commodity, to the abject principle of free circulation, beyond
all use vale of the object.
- The commodity is readable: in opposition
to the object, which never completely gives up its secret; the commodity
always manifests its visible essence, which is its price.( vs. Jamerson's
critique)
¡÷¡÷The commodity form is the first great medium
of the modern world. But the message that the objects deliver through
it is already extremely simplified: their exchange value. It is
the medium that imposes itself in its pure circulation. This is what Baudrillard's
ecstasy.
- The ecstasy of communication: All
functions abolished in s single dimension, that of communication.
7.The hot, sexual obscenity of former
times is succeeded by the cold and communicational, contactual and
motivational obscenity of today. The whole tendency of our contemporary
"culture" will lead us from a relative disappearance of form
of expression and competition to the advantages of forms of risk and vertigo.
(external)
Literary
Criticism Databank: Postmodernism and Urban Space ;
Postmodern Theories and Texts
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