Semiotics

Provider: Kate Liu / ¼B¬ö¶²

three kinds of signs: icon, index, symbol
encoding and decoding in popular culture:
 

 
         /
programme as 
meaningful discourse
 
\ 
 
      /
/
encoding
meaning structure 1
 
\
encoding
meaning structure 2
\ 
/
frameworks of 
knowledge
.............................
 
 
 
 \
frameworks of 
knowledge
............................
relations of production
............................
 
 
 
relations of production
............................
technical infrastructure
 
 
 
technical infrastructure

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'"meaning structure 1" and "meaning structure 2" may not be the same.  ...The codes of encoding and decoding may not be perfectly the symmetrical.  The degrees of symmetry--that is, the degrees of 'understanding' and 'misunderstanding' in the communicative exchange--depend on the degrees of symmetry/asymmetry established  between the positions of the ...encoder-producer and decoder-receiver.'  (S. Hall "encoding, decoding")

(external) Literary Criticism Databank: Structuralism and Semiotics ;
Postmodern Theories and Texts