Watch and Jewelry Ads for Women 

Providers: Anita Chien, Ellen Chen, Michelle Chang, and Sophie Ko

 

 

How are the women's bodies used in these two ads? Larger: Left,& Right

 

  Why is the woman veiled? 
Is she escaping from or running toward something?
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How is the sign of the gold jewelry foregrounded in this ad?  Why does it use the book as a frame?

  Other watch ads

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鐵達時 --王傑 (89年)
不在乎天長地久,只在乎....
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鐵達時 -- 周潤發 (94年)
不在乎天長地久,只在乎....

 

(external) Literary Criticism: Feminism