|
Stuart Hall "Encoding/Decoding"
encoding and decoding in popular culture:
| |
/ |
programme as meaningful discourse |
\ |
|
| / |
/ encoding meaning structure 1 |
|
\ encoding meaning structure 2 |
\ |
| / frameworks of knowledge ............................. |
|
|
|
\ frameworks of knowledge ............................ |
| relations of production ............................ |
|
|
|
relations of production ............................ |
| technical infrastructure |
|
|
|
technical infrastructure
|
|
'"meaning structure 1" and "meaning structure 2" may not be the same. ...The codes of encoding and decoding may not be perfectly the symmetrical. The degrees of symmetry--that is, the degrees of 'understanding' and 'misunderstanding' in the communicative exchange--depend on the degrees of symmetry/asymmetry established between the positions of the ...encoder-producer and decoder-receiver.' (S. Hall "encoding, decoding")
|
