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| 提供者：Provider: Kate Liu / 劉紀雯
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Elements of An Ad.
1. the copy
2. the visual image--with the copy, it implies a story
3. supplementary --color, design == where the product, the words are placed
- color,
- size and position,
- texture
- celebrity endorsement
Critical Theory & Practice: A Coursebook (p. 81) |
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